
Category: UNIT 2
The goal of my work development for the final crit was to:
- Communicate the pervasive/ overwhelming nature of data collection and surveillance that’s quietly in the background
- Explore the role and question of identity in surveillance society through self-surveillance, data collecting
- Use my own experience as a mirror, but create suggestive work that prompts discussion
-> ??? How to use data collecting + paper and print as a medium communicate my goals?
- Collecting more data, experimenting with type, layout, form to break the “neat” and communicate the amount and overwhelming factor.
1. Experimenting with content – layout, type – sizes, positions,
Over the week, I was collecting even more data. I was collecting data not only from my phone, but also from third parties such as my oyster rides, nectar card points, gps location. I use these data, the data form the previous week/s and also some of the visualisations to create a new booklet, focusing on experimenting with the layout and type to break from the neat
I continued in using print / booklet as medium, I also iterated on the size of the booklet to explore how the size of the printed material can affect the communication of my goals and the perception of the work by the audience.
The name “Quantified (my)self” was inspired by resources: “THE QUANTIFIED SELF” FROM 2016 “ & DATA-SELVES: MORE THAN HUMAN PERSPECTIVES” FROM 2019 by Deborah Lupton. The books explore the topic of the “Quantified Self” – which refers 1. to our self, that is formed and described by numbers and data and 2. A movement and practice of individuals using technology to track and measure various personal data related to their daily lives. She talks about how that is changing and re-framing the way that society behaves, records itself, and reflects on its own behaviour.
”The Quantified Self” term started with Gary wolf and Kevin Kelly, editors for the magazine wired in 2007


After printing my booklet out, I realised even after the experiments with type, layout and size, the outcome was still too linear as a book / booklet is usually meant to be read from the beginning to an end, focusing separately on the content of each page, which wasn’t my goal – my goal was to communicate the topic in the unsystematic amount of information and data that are being collected.
For further iterations I was working with the following questions:
- How can I break the linear narrative of the created booklet, create more engaging, suggestive material?
- How to visualise the overwhelming, amount of data, draw on the constant procceses, that shape/manipulate our identity?
2. Experimenting with the medium, exploring ”craft”
Moving further with my project and reflecting on the latest outcome, I started iterating on the booklet. I used the booklet to create engaging poster – the poster was inspired by foldable brochures.
Research on foldable booklets / brochures, experiments:

The iteration on my booklet was a hybrid between a poster and a booklet, that can be engage with in different ways, leaving space to the viewer for interpretation.

The logic behind the poster:
Sides – the booklet / data archive. The poster can be folded and read as a booklet, when unfolding, it reveals the “whole picture” and the identity hidden behind.
The whole picture – the identity these data and numbers create in the background
A lot of information – overwhelming, takes time to orientate
After creating the digital version of the poster, I printed it out on A3, folded and then iterated on the sizes to see which one is the most effective. I printed on A1 and A0, and folded all of them the same way. The outcome offer a physical material for a viewer to engage with, it offered different ways to engage and broke from the linear narrative of a regular booklet.
*Unfortunately the A0 and A1 versions needed to be edited to reduce the printing cost, so the black background behind the shopping bills and the portrait had to be removed for these experimental draft versions. However the full design can be seen on the smallest version (in the top right corner) or in the digital version of the poster above.
Continuing the outcomes, brainstorming and research after the Positions Through Dialogue brief, I decided to focus on a thread that connects identity / social research / surveillance. I decided to explore self-surveillance as a tool to collect data. The idea was to collect as much data as possible, focusing on quantity -> Using my own experience as a mirror to data collection. The first week, I was focusing on collecting different types of data from my phone and I started with visualisations. Following to the week 2, I collected and visualised more data and printed them into a publication that serves as a diary/archive.


This experimental and exploratory publication is in response to the first two weeks of methods of triangulating brief. It serves as a diary and archive of self-surveillance-driven visualizations that can be continued, and expanded. It investigates the idea of identity and self-surveillance through data collection and data visualization. The publication operates as a real-time data diary. The data were gathered and collected by observing and engaging with the data on my phone during the period of 4/9-8/10/2023.
By collecting and visualizing data from my phone, my aim was to explore different angles of the topics of surveillance and identity, which I had been researching in my previous studio practice. Focusing on personal and introspective aspects of surveillance, the goal was to find ways to advance my research and open new possibilities for the direction my work can take. The idea was to create a project that monitors my actions and provides an understanding of my own digital behaviour and how it relates to my identity. In my previous work, I focused on collecting data from others through interviews, so this shift in focus allows for a more personal and introspective exploration.
The activity of collecting my own data, visualizing it, and giving it a physical medium serves as a parallel to the constant data collection happening in today’s surveillance society, highlighting the pervasive nature of surveillance.
Feedback from the class and from talking with student teaching assistants:
Needs more story telling / be clearer in what I am communicating / how to communicate the personal experience
If you want to communicate that the data collected shape our (digital/shadow) identities, how can you do it?
A little bit too neat and linear – considering I want to communicate the overwhelming, pervasive nature of surveillance
Tip: Try to focus more on a type and layout, rather than data visualisations to create the overwhelming feeling
Continue in data collecting to collect bigger amounts and also more persona data too, to communicate the pervasive nature
U2.4 – Written Response
Find the written response for the Unit 2.4 Positions Through Dialogue brief below:
2.2 Written Response
The resource I was reacting to in this brief is an extracted text from “Under Surveillance: Being Watched in Modern America” by Randolph Lewis – The author speaks to people who share their experience with surveillance, and the social and emotional implications of living in such a society. For my experiments, I extracted 4 quotes of people talking about their experiences.
Extracted Text from the book
I’m always aware that I’m being watched, even when I’m just walking down the street. It’s like there are eyes on me all the time, and it makes me feel like I don’t have any privacy.” (p. 53)
“These cameras are supposed to make us feel safe, but they just make me feel more anxious. I don’t know who’s watching me, or why. It’s like I’m always being watched, even in my own home.” (p. 102).
I felt like I was being watched all the time, and it was affecting my behaviour. I was paranoid and anxious, and it felt like the cameras were judging me. I felt like I couldn’t be myself.” (p.72)
“I don’t know what they’re looking for, but it feels like they’re always watching. It’s like being in a fishbowl.” (p.96)
Experiments 1 – Posters
Experimenting both in digital space and through publication to follow my iterations.
1st experiments and iterations – digital space. Using the extracted quotes, I created a set of digital posters.




Iteration: Moving posters
Creating gif and recreating the designs into moving, engaging posters




Experiment 2 – photographs + 12-pages long booklet

A few days before the tutorial, I started collecting photos of surveillance around me, later on I also started using the “fish eye” lens to mimic the characteristics of CCTV cameras, to give the viewer the 360 degrees feeling, later on I used the photos in a combination with the chosen quotes to create 12-pages long publication.
The Publication:
2.1 – Written Response
Find the written response for the Unit 2.1 Positions Through Iterating brief below:
WEEK 1: In the first part of my iterations I was trying to use graphic design to communicate a narrative that was exploring individualism, identity, and a sense of belonging to a society, living under the feeling of being examined, judged.
W1 FEEDBACK + NEW DIRECTION: Following the week 1 the feedback, I got a new thread to explore regarding the idea of being watched in the modern society. My research opened up interesting topics about surveillance in everyday life and how that impacts individuals and the society as a whole.
W2 ITERATIONS: In this weeks iterations, I tried to use my established visual direction and create designs that communicate the life in the surveillance culture in which we engage in our everyday life, being a part of surveillance society and how that can affect individualism. I tried to focus on detail of being watched and how little details change under the impression of being watched. I used the iterations to create stop motion video and also publication.
THE RESEARCH
Surveillance culture (A concept / term founded by David Lyon)
= A culture where surveillance is integrated into everyday environment. Daily use of surveillance technologies and practices in modern society.
We as ordinary citizens constantly ad routinely make sense of / respond to / initiate surveillance through technologies. That can lead an individual to a suspicion, fear of control, it can affect a sense of belonging, security and safety. (Lyon D., Surveillance Society: Monitoring Everyday Life, 2007)
NEW ENQUIRY
Exploring the use of graphic design tools to understand the role of identity in the modern society, exploring the social and emotional implications of living as an individual in a technology and surveillance culture, to draw attention to the presence of surveillance in everyday life and to challenge viewers to rethink their assumptions and attitudes towards surveillance culture and rethink their own role in this society. The focus is put on the social and emotional impact of living in such society and the way it affects their everyday lives and minds and how to visually represent that.
Future exploration: Using the right tool / method to explore the topic. I can imagine working with people and their own experience of living in such society, exploring their stories, opinions and experiences.








